01
Shows what you sell
Services and products appear as work being done, not as a list. Sixty seconds tells what you do and for whom — faster than any intro text.
← ServicesYou're not just buying a video.
Hero video · €1,500
You're not just buying a video.
You're buying the video and the places it belongs.
A hero video costs €1,500. The most common mistake I see: the finished video gets uploaded to the homepage and stays there. One spot, a handful of views a month. The same video belongs in more than ten places — and each one reaches people without a single euro of ad spend. That's why every order comes with a usage guide: where the video goes and what the next step is.
The price covers planning, the shoot day, editing and colour grading — plus both 16:9 and 9:16 versions.
Why a hero video
One video, four jobs.
02
Decides how your brand feels
A viewer feels something before reading a single line. I lock the target feeling in the shoot plan — calm, energetic, trustworthy — and pick the pace, colours, sound and people to support it. An emotional message beats rational arguments, and the gap grows over the years.
03
Raises the company's level
Of two companies in the same field, the one with a produced video looks more established. The effect cuts both ways, though: video quality either builds trust or erodes it. The level rises with quality, not with merely having a video.
04
Takes attention in the first seconds
The onset of motion captures the eye automatically — that's measured biology. And since videos under a minute are watched for 16 seconds on average, the opening is designed most carefully and the video gets one clear next step.
Lifespan
The only marketing purchase designed to last for years.
A social post lives a day, a campaign a month. A hero video produced to be timeless works for years. Timelessness doesn't happen by itself — it's decided on the shoot day, often in small details.
A phone in the corner of the frame dates the video more precisely than a calendar: three years on, the viewer sees an outdated device and wonders whether everything else about the company is just as old. So I keep fast-ageing electronics, years and campaign prices out of frame — and weigh carefully whether to build the video around people who might change jobs.
Why this page exists
A video does nothing sitting in a folder.
I've delivered videos that look great but nobody sees. The problem isn't the video — it's distribution. Paid ads buy views, but most companies already have channels where a video works for free: email signature, lobby screen, LinkedIn, proposals, job ads. They just don't use them. This list fixes that.
Usage guide
Where to use your hero video
Twelve places, each with one concrete next step. You don't need all of them — pick three that fit you and put them to work.
Homepage hero section
A background or a clickable preview at the top. A visitor sees what you do in 3 seconds, before reading a single line. I deliver the file optimised to stay light, with a poster image, so the video won't slow your site down.
Next step
Autoplay muted and add a clear play button.
Email signature
Every email you send is a distribution channel. A thumbnail and link in your signature reaches exactly the people you already work with.
Next step
Add a line: "Watch 60s →" with a link to the video.
Lobby & info screens
Reception, meeting room, trade-show stand, office display. Quiet moments in a waiting room are free watch time.
Next step
Send a 16:9 or 9:16 version to the screen as a loop.
LinkedIn — company and personal profile
A profile intro video and a feed post of your own. A personal profile often reaches further than the company page.
Next step
Post the 9:16 version and write your own take around it.
Attached to proposals and sales decks
When you send a proposal, include a link to the video. The decision-maker sees the company's look and tone, not just a price list.
Next step
Add to the top of the proposal: "A short intro here →".
Google Business profile
Many people see your company for the first time in Google search or on the map. A video on the profile sets you apart from rows of text.
Next step
Upload the video to the Google Business profile media.
YouTube
The longest lifespan of all. Search finds the video years later, and you get a link you can embed anywhere.
Next step
Give it a descriptive title and a few keywords in the description.
Newsletter
An image and a play button in an email lift clicks. The video itself opens on a landing page where you also see who watched.
Next step
Use a screenshot of the video as the button, link to the page.
QR code on a business card or flyer
Printed material leads to the video with a single scan. At fairs and meetings the card stays in hand — the video stays in mind.
Next step
Create a QR code from the video page URL and add it to the card.
Recruitment ads
A candidate wants to see what the place is like. A video in the ad conveys the team's culture faster than a list of perks.
Next step
Embed the video or link at the top of the job ad.
Online store homepage or product page
A mood video on the homepage or a product intro. The buyer sees the product in motion, not just as a still image.
Next step
Place the video next to the product shots, autoplay muted.
Showing premises or a rentable space
When the space is the product — an event venue, a meeting room, an office — video complements good photos with what stills can't capture: scale, motion and atmosphere.
Next step
Add the video to the listing and booking page alongside the photos.
Let's make a video that won't gather dust.
Book a shoot day with the hero package. With delivery you get this usage guide adapted to your own channels.